Food coupons: A secret ingredient to increase your profit margins!

Food coupons

Coupons are not just used to attract the coupon hunters to your restaurant but it’s an essential way to draw in new customers to your restaurant. Studies suggest that 90% of customers have looked for a restaurant deal at least once and 85% of consumers look for coupons prior to visiting a retailer.(source) In this blog, […]

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6 exclusive ways to achieve repeat footfalls at your restaurant in 2017

achieve repeat footfalls at your restaurant

Did you know it is way too easier to sell to an existing customer than a new customer? Marketing research indicates that it is 50 % more easier to sell to an existing customer than to a new one. A statistic provided by Lee Resource Inc. will make you think deep: Attracting new customers will cost your company […]

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Running a successful food franchise- Do’s and Dont’s!

dos and don'ts for food franchise

Investing in a franchise is a most rewarding experience for an entrepreneur but the decision on which franchise to buy is very critical and crucial because of the short and long term repercussions. To ensure that your decisions turn out to be fruitful and positive, it is very helpful to follow few tried and tested guidelines. […]

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Difference between a food chain and a franchise

Difference between food chain and franchise

To a layman, food chain and franchise may sound one and the same thing but in reality there is a huge difference between the two. These can be classified as 2 different models of business. Here are some key difference between food chain and franchise, the 2 forms of restaurant business: History Chain model has been initiated […]

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How Restaurants can maintain footfalls during Demonetization

Restaurants maintain footfalls during Demonetization

With the sudden change in the economical environment due to demonetization, spending pattern and intent of consumers have changed. It has become a major challenge for restaurant owners how can restaurants maintain footfalls during Demonetization.  “The first two weeks saw a major drop in the business and people preferred to spend the little cash they had very […]

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6 Restaurant Promotion Ideas that will definitely attract new customers to your restaurant

Restaurant Promotion Ideas attract new customers to your restaurant

According to India Foodtech Market By Operation Type, By Source of Order, By Payment Method, Competition Forecast and Opportunities, 2011-2021, the foodtech market in India is projected to grow at a CAGR of over 12% during 2016-2021. Over the last couple of years, the country’s foodtech market has been witnessing huge fund inflows from domestic […]

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